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Marketing Challenge:
Hotels traditionally rely heavily on printed
brochures to try to give potential customers a sense of what
makes the facility desirable, but these printed materials are
poor marketing tools because their limited visual appeal makes
every hotel's brochure looks identical to every other. Marriott
Courtyard is different from other hotels and wanted to ensure
that potential customers understood what makes it the smartest
choice for travelers. To do that, Marriott Courtyard wanted a
promotional product with greater visual appeal that would allow
prospective customers to see and feel what makes Marriott Courtyard
special before they ever set foot inside the hotel.
Results with 3-D:
Marriott Courtyard used custom 3-D reels
and viewers to give prospective customers a stunning visual introduction
to Marriott Courtyard that combines 3-D images with information
about the hotel's superior facilities, service, and value. Marriott
Courtyard used these 3-D promotional products in a highly successful
proactive marketing campaign that generated an increase in lucrative
corporate accounts that resulted in an immediate return on investment
of 800%. Marriott Courtyard plans to continue using 3-D promotional
products to build its brand and generate sales. |
